"If you seek growth, innovation isn't your best friend ... it's your only friend."

Jeff DeGraff


1.618 Interests knows we can always improve what we do.

Sometimes innovation is the ‘big idea’ that seems to come at creative moments of insight and inspiration.

Other times innovation is an incremental process of continuous improvement; each 'baby step' building on previous advances.

Innovation is central to our ethos.

Innovation - incremental creative forward-thinking innovation - is the flywheel that moves us boldly into the future.